Oct 2, 2013

Introducing TARTE The Hot New brand In Town!

Yesterday Christmas came early for all the Beauty Eds and Make-Up Artists! 
The yearly Sephora Christmas event showcasing what's to come for the festive season was held at Scape. 
You can really tell our age as the bunch of us had never stepped into that mall and looked like lost goats when bumping into each other in the halls. Was funny!

Well, just to rub it in, we got to take home a duffel bag of goodies and MORE from the generous brands that were there.
 : )

There were a few items that found my fancy straight away. So let's go straight to TARTE! This brand actually didn't catch my attention until upon closer inspection.
Diligently, we stood by and watched Brian Granoff, the Senior Regional Education Manager explain the beauty of this brand. He's good! The products fantastic and we were impressed!

TARTE was born 1999 in NYC. The founder developed a cheek stain in her one bedroom apartment and since then has developed a full range of 'high-performance natural' make-up.
Fully against animal testing, the products are made without the use of nasty chemicals and branding themselves as healthy make-up.
One of the exciting products, the Amazonian Clay Airbrush Foundation comes in an awesome loose powder container, with a brush that you blend onto skin, creating an airbrush effect foundation without the need of a machine.
I must also add the cleverness of this packaging. The loose powder comes with a built in stopper under the lid to prevent messy powder falling everywhere! Genius!

Another product that I tried today was the 'Lights, Camera, Flashes' Mascara. Take a look:

That was one coat. I like it! And I like that its formulated without parabens, sodium lauryl sulfate and synthetic fragrances. The wand was easy to use. One side was the brush to apply and the other side a comb to separate lashes. Pretty cool!

So I give a big thumbs up to this new spunky brand! Oh! And thank you for the cool Cosmetics Clutches! XXX

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